About the Author

Scott B. Tipton has spent almost 30 years in tech sales using soft skills to foster authentic connections and provide value and impact across multiple industries. He has achieved 300% growth years and earned prestigious 1% and President’s Club awards with industry giants like GE Capital, HP, Cisco, and Dell. Now, Scott leverages his B2B sales tips and insights to help others get better at sales.

To Scott, it’s not about being a “Born to Sell” guru — it’s about authenticity. That’s what sells!

And that’s why Scott believes soft skills are so important. He’s learned that great producers rely on their ability to develop genuine connections, gain trust, and make an impact. In the era of social media and AI, likes and shares, top sellers know it is not about us; it is about them (the client) and How You Make Them Feel.

“A good salesperson becomes great when they can tell both sides of the story…”