Soft Skills Training and Strategy Top Producers Use in B2B Sales
A must-read for salespeople, Scott B. Tipton’s unique book “How You Make Them Feel” offers invaluable soft skills training and strategy to apply in their work and lives now! By examining these behavior science-backed skills with real stories and people from the front lines of sales, this book empowers professionals to create authentic relationships that drive results in the competitive B2B sales landscape.
“A good salesperson becomes great when they can tell both sides of the story…”
Hi, I’m Scott.
I’ve been in sales for almost 30 years with some of the largest technology companies in the world. Along the way, I learned a few things about sales—and people—that flip conventional intuition about the field on its head.
And I found myself wishing I’d had a field guide to this empathy-driven approach earlier in my career. So, I wrote one.
How You Make Them Feel is that guide.